Fans waited a full two months to see pictures of both North and Saint West.
And Kim Kardashian and Kanye West are reportedly keen to keep to their own timetable the third around, after turning down mega-money deals for the first glimpse of their newborn, who arrived via surrogate on Monday.
According to TMZ, accepting deals to the likes of $2 and $5million that are on the table would be against the couple's 'morals'.
The report states that Kim - who is a prolific Instagram user with 106million followers - immediately rejected money from outlets for the first pictures.
They are believed to consider 'security and safety' paramount, and therefore want to wait until the timing is right.
A first picture of North was posted on social media two months after her birth in 2013, and the same amount of time passed after Saint's birth in December 2015 before fans were able to see his picture on Instagram.
Kim and Kanye's surrogate gave birth to a healthy baby girl at 12:47am on January 15 weighing 7lb 6oz. They have not yet revealed the name of their daughter.
The 37-year-old announced the news in a message on her website titled, 'She's here! We're so in love.'
'Kanye and I are happy to announce the arrival of our healthy, beautiful baby girl.
'We are incredibly grateful to our surrogate who made our dreams come true with the greatest gift one could give and to our wonderful doctors and nurses for their special care. North and Saint are especially thrilled to welcome their baby sister. Love, Kim Kardashian West.'
Kim and Kanye were both in the delivery room with the surrogate, although the rapper was behind a curtain until after the baby was born, according to TMZ.
Kim was the first person to hold the baby girl for skin-to-skin bonding, but the surrogate was allowed some contact with the child after the birth.
Her sisters Kourtney, Khloe and mother Kris were also at Cedars-Sinai Medical Center in L.A., where the family's doctor Dr. Paul Crane oversaw the delivery.